A simpler way to think about color
Most color systems were created decades ago for an analog world — ink recipes, paper swatches, and visual matching.
SMS is different.
We define color using measured spectral data, not guesswork. That means your color is based on physics and math — not how it looks under one light on one day.
Once defined, an SMS color becomes predictable, repeatable, and portable across materials and media.
How SMS works — in 4 steps
Define
Choose a color based on measured spectral data — not visual appearance.
Measure
Capture the exact chromatic fingerprint using ISO-certified instruments.
Communicate
Share LAB values and ICC profiles with designers, printers, and suppliers — no ambiguity.
Verify
Check results against the standard. If the numbers match, the color is correct.
Science that works behind the scenes
You don’t need to understand color science to use SMS — but it’s there when you need it.
- Measured spectral curves
- CIE LAB color space
- ICC color management
- ISO 12647 & ISO 3664 standards
Built on international standards
SMS is not a visual preference system — it is a measurable standard.
- ISO 12647 (print production)
- ISO 3664 (viewing conditions)
Common Questions
Is SMS harder to use than Pantone?
No. For designers, SMS colors behave like drag-and-drop colors.
Can I design in RGB?
Yes. SMS is designed to start in sRGB and move seamlessly to print.
Do I need special software?
No. SMS works with standard professional design tools.
Clarity comes from measurement, not guesswork.
SMS removes ambiguity by defining color once and verifying it everywhere.