Trusted by professionals who depend on color accuracy
Independent perspectives from designers, artists, and color experts who work with measured, standards-based color workflows.
“I first discovered the Spot Matching System several years ago, but it wasn’t until recently that I realized its full potential.
The Spot Matching System provides a quick and highly effective way to select a brand color that’s consistent across different media.
No more surprises when receiving printed products.I was also genuinely impressed with Ingi’s expertise, attentiveness, and the quality of our exchanges while creating my custom color using the Spot Matching System.
I highly recommend this system to anyone who plans to use CMYK printing as their primary medium, alongside web.
It’s a smart investment that saves both time and money, delivering outstanding results.”
“The Pantone Matching System (PMS) has been the venerable grandfather in the graphic design industry, dictating which shade of green or blue is ‘correct’ since time immemorial.
However, like many venerable elders, PMS is starting to show its age.Enter the Icelandic Color Management System (SMS), the new bright star in the design firmament, seemingly determined to send PMS into a well-deserved retirement.”
Technical Advisor for flexible packaging — design, prepress, inks, flexo, gravure, lamination Excerpt from an independent article published July 2024.
“The SMS system is a genuine innovation which finally brings the difficult subject of color communication within the control of all stakeholders.
Whilst traditional physical swatch-based systems like Pantone and HKS have served the industry throughout the 20th century, their inherent variability is no longer acceptable in a digital production environment.
The 21st century demands the elimination of these variables across the entire production chain — from concept to delivery.
The SMS system offers designers, brand owners, and print professionals the opportunity to achieve true quality: the absence of defects.”
Upminster, England, UK
Why these testimonials matter
These testimonials reflect professional experiences across design, fine art, print
production, and color science.
They are not endorsements driven by fashion or trend — but evaluations based on repeatability,
verification, and standards compliance.
- Real-world CMYK + digital workflows
- Independent professional perspectives
- Long-term color consistency challenges
- Measured color replacing visual interpretation
What this page is (and is not)
This page represents:
- Independent professional feedback
- Real production experience
- Long-term evaluation, not first impressions
- Measured color in practice
This page does not represent:
- Marketing testimonials
- Paid endorsements
- Influencer content
- Product feature promotion