SMS Colors. Defined once, used everywhere.
Measured, standardized colors designed for consistent use across print, digital, and production environments.
What makes an SMS color different
SMS colors are not ink recipes and not visual guesses. Each SMS color is defined by measured spectral data, making it independent of material, device, and supplier.
Translated reliably into sRGB for screens.
LAB for precise communication.
CMYK for standardized print environments.
This ensures the same color intent is preserved everywhere it appears.
SMS Color Libraries
SMS Standard
The core SMS color library, designed for professional brand and production use.
- Reproducible in CMYK on coated and uncoated paper.
- Fits within sRGB for accurate screen display.
- Aligned with ISO 12647 print standards.
SMS ECO
A reduced-impact color library optimized for sustainability-focused production.
- Lower ink coverage.
- Reduced environmental impact.
- Designed for responsible printing workflows.
SMS MAX
Extended-gamut colors for applications requiring higher saturation.
- Larger color space.
- For specific design and display use cases.
- Not all colors are CMYK-reproducible.
Available color formats
sRGB
For digital design, screens, and web use.
LAB
For precise, device-independent color communication.
CMYK
Derived per output standard (ISO 12647, G7, Japan Color).
ICC Profiles
For controlled translation between devices and workflows.
Note: SMS does not use fixed CMYK values. CMYK is always calculated based on the target print condition.
How SMS colors are used
Designers use SMS colors like any professional palette.
Select colors from a library.
Apply them in design tools.
Share color data with suppliers.
What changes is not the workflow, but the certainty.
From colors to verification
Choosing a color is only the first step.
SMS allows teams to measure produced color, compare it to the reference, and verify it within defined Delta E tolerances.
This replaces subjective approval with measurable confirmation.
ISO 12647 / ISO 3664 compliant