Accuracy is not optional
SMS is built on international standards — not preferences.
Why standards exist
Standards exist to remove ambiguity.
Without standards
- “Looks right” becomes subjective
- Disputes are common
- Responsibility is unclear
With standards
- Color has a reference
- Tolerances are defined
- Output can be verified
“SMS embraces standards because consistency requires rules.”
ISO 12647
ISO 12647 defines how print production should behave.
- Printing conditions
- Color targets
- Process control
- Acceptable tolerances
SMS aligns its color data so it can be reliably reproduced within ISO 12647-compliant print environments across different suppliers and substrates.
ISO 12647 print process placeholder
ISO 3664
ISO 3664 defines viewing conditions.
- Colors are judged under controlled lighting
- Comparisons are meaningful
- Decisions are repeatable
SMS colors are defined with ISO 3664 viewing conditions in mind — not showroom lighting, uncontrolled environments, or uncalibrated screens.
Standardized viewing conditions placeholder
What “accuracy” actually means
Accuracy is not perfection.
Staying within defined tolerances
Knowing when a color is correct
Knowing when it is not
SMS replaces visual approval with measurable ΔE tolerances, removing subjective judgment from color decisions and replacing it with verification.